SMASHBURGER EXPANDS INTO NEW NEIGHBORHOOD, OPENS FOURTH LOCATION “Better burger” restaurant hits central Las Vegas, right next to UNLV Smashburger, a nationally acclaimed industry-leading “better bu…

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SMASHBURGER EXPANDS INTO NEW NEIGHBORHOOD, OPENS FOURTH LOCATION

“Better burger” restaurant hits central Las Vegas, right next to UNLV

Smashburger, a nationally acclaimed industry-leading “better burger” restaurant, will open its fourth Las Vegas location on Wednesday, Dec. 15, 2010. The restaurant, located at 4725 S. Maryland Parkway, will continue Smashburger’s mission to become Las Vegas’ favorite place for burgers. This is the fourth Las Vegas location for Smashburger and franchise partner SB Las Vegas LLC, with additional locations on the horizon for 2011. All stores are open daily from 10 a.m. until 10 p.m.

As with all Las Vegas locations, the Maryland Parkway location will feature the popular regional menu items including the Sin City Smashburger and the Caramel Häagen-Dazs shake. The Sin City Smashburger starts with a one-third or half-pound ball of 100-percent Certified Angus Beef topped with a fried egg, applewood smoked bacon, American cheese, grilled onions, haystack onions and smash sauce on an artisan egg bun.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root-beer floats.

“Las Vegas has continued to support Smashburger and we’re excited to expand so quickly as we become Las Vegas’ favorite place for burgers,” says Smashburger Founder Tom Ryan.

“We’re so excited to expand east and share the Smashburger love with a new area of the valley. We also look forward to being a part of the UNLV community!” says Kim Gunderson, vice president of marketing for SB Las Vegas LLC.

About Smashburger

Denver-based Smashburger, the country’s fastest growing “better burger” restaurant company, is designed to be every city's favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger is on track to have more than 200 locations by 2012. It has sold franchise and joint venture agreements that will bring the total to more than 400 locations over the next five years. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.