Award-winning company recognized for innovation, backed by all-female board of directors
CBD and cannabis pioneer Altitude Products has been named one of the Top 100 Cannabis Leaders by Entrepreneur Magazine, an honor that recognizes the company and founder Krista Whitley for innovating the use of ultra-premium cannabinoids in everyday skin and body care. The brains behind multiple top-selling CBD brands, including Bella and Black Belt CBD, Whitley has built an empire backed by an all-female board of directors and an inclusive, forward-thinking approach to wellness.
The inaugural Cannabis 100 – produced by Green Entrepreneur and PROHBTD – celebrates those brave entrepreneurs who fought to change societal perceptions, found innovative solutions to problems, and built a multibillion-dollar industry, one plant at a time. This honor comes on the heels of Altitude’s recent “Most Innovative Company” win at the Cannabis Business Awards, which recognized the company for the unique way they’ve brought CBD wellness to the mainstream.
“Since 2015, the Altitude team has built reputable brands and created effective formulas made to deliver the healing benefits of CBD, and we’re so proud to be recognized by a publication like Entrepreneur,” Whitley said. “We specialize in CBD and cannabis products that deliver specific results – from spa-quality skincare and bath products from Bella to athletic performance training supplies from Black Belt CBD – and Altitude remains on the frontlines of innovation and development. CBD is super-hot right now, and Altitude has helped blaze the trail.”
Whitley is an established community leader who was a founding board member for the Conscious Capitalism Chapter of Las Vegas. Honored as a Woman to Watch by Vegas Inc., one of Las Vegas’ Most Intriguing People by Vegas Seven, and one of MYVEGAS’ Top 100 Power Women, Whitley also served as the Women Grow Market Leader for Las Vegas and moderated the monthly Las Vegas Medical Marijuana Association Market Trends in Marijuana panel.
An experienced business leader, Whitley is a passionate advocate for plant medicine who is dedicated to helping leaders and brands do what they do best.
“Our team of unicorns are united by three core values that help cannabis brands achieve their goals: Spirit of Service, Positive Attitude, and Entrepreneurial Soul,” Whitley said. “We are wired to serve others, we lead with positivity and optimism, and we remain entrepreneurs at our core, using creative problem-solving and finding opportunity to target under-served markets. We absolutely love what we do.”
Altitude Products designs exceptional wellness products that help people live their best lives. The female-founded, female-led company now boasts 11 brands, each developed with a specific user in mind; every brand is infused with the highest quality grade cannabidiol ingredients that contain nano-emulsified hypoallergenic cannabidiol and natural ingredients, rich in all the benefits of the hemp plant.
Altitude Products is dedicated to developing the technologies to create premium wellness products that educate consumers, with the ultimate goal of creating cutting-edge wellness products that make it easy for consumers to incorporate plant medicine over pills into their lives. From skin sensitivity and eczema relief to pre- and post-workout recovery, Altitude Products makes CBD wellness accessible to the masses from brands consumers can trust.
Founder and CEO of Altitude Products, Krista Whitely built a plant medicine wellness empire that was honored by Entrepreneur Magazine as one of the top 100 organizations in the industry. It includes the industry’s premier advertising agency Social Media Unicorn, the cannabis industry’s most explosive product launch to date with The Weekend Box, licensing rights to some of the industry’s most established brands, and the company produces nine premium CBD wellness brands for people and pets.
An award-winning fast growth entrepreneur, Krista has spent her career creating organizations poised for explosive growth in underserved industries. Of Krista, Shark Tank Shark Kevin O’Leary said, “She’s the real deal.”
Known as a real time connector, Krista is an established community leader who was a founding board member for the Conscious Capitalism Chapter of Las Vegas. Honored as a Woman to Watch by Vegas, Inc, one of Las Vegas’ Most Intriguing People by Vegas Seven, and one of MYVEGAS’ Top 100 Power Women, Krista served as the Women Grow Market Leader for Las Vegas and moderated the monthly Las Vegas Medical Marijuana Association Market Trends in Marijuana panel. An experienced business leader, Krista is a passionate advocate for plant medicine who is dedicated to helping leaders and brands do what they do best.